Sherree Lucas, the owner and director of Go Local Asheville since July 2021, moved to Asheville in 2019. Quickly observing the importance of the local independent community to the culture of Asheville, she started volunteering as coaches and mentors to entrepreneurs and small business owners. In 2019 she joined the Steering Committee of Go Local Asheville and was able to see the importance and impact the 12 year old organization had to the local business community.